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Donato Mangialardo

Donato Mangialardo

Director of Product Marketing at Docebo

location_on Toronto, Canada Area

Director of Product Marketing at Docebo

Awards Earned:

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Level: LEVEL 01 (12mo pts: 2 pts)

Lifetime points: 19 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied

100%

Recognized: Contributions valued by peers

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Peer Support: Percentile of active participants

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Profile

Summary

Influential, passionate and hands-on product and marketing leader with deep roots in product management & marketing for B2B cloud enterprise software. Proven ability to crystallize and drive a company’s understanding of market and customers needs, and then turn them into product plans, testimonials, and consistent business results.

Over 15 years of international experience focused on the delivery of B2B solutions primarily at start-up companies.

SPECIALITIES

− Cloud/ SaaS, B2B enterprise software
− Developing and connecting together market research, product vision, strategy, roadmaps, and requirements.
− Relentless with market problem/opportunity discovery and customer/user research
− Building consensus on priorities
− Iterative, Agile/Lean approach, end-to-end
− Modeling user and buyer Personas
− Turning complex technology into simple-to-understand benefits for buyers
− Hiring and organizing product management and marketing teams, and coaching individuals
− Creating sustainable customer relationships

Experience

Director of Product Marketing

Docebo

June 2015 - Present

Docebo is one of the most innovative and highly awarded LMS software providers in the world, with over 1,000 clients in 70 different countries. Docebo is the learning technology platform of choice for organization of all sizes, and that is embraced for its ease of use, elegance, and ability to blend experiential, social and formal learning.

Developing and maintaining an intimate understanding of market, buyers and competition and turn this expertise into positioning compelling positioning messages that speaks to our target audiences and clearly articulates our differentiation.

Creating and maintaining product content and strategies to feed the inbound marketing engine for each buyer personas and each stage of the buyer journey.

Creating repeatable processes and tools to support our product-related sales enablement strategy across our geographies worldwide

Continuously refining and crystallizing Buyer and User Personas through qualitative and quantitative research, including structured interviews.

Skills

Product Management
Product Marketing
SaaS
Product Lifecycle Management
Start-ups
Product Development
Go-to-market Strategy
Agile Methodologies
Competitive Analysis
Program Management
Solution Selling
Strategy
Enterprise Software
E-Learning
CRM
Leadership
Business Process
Product Launch
Requirements Analysis
Market Research
Pre-sales
Designs
Agile Project Management
Marketing
Business Strategy
LEAN Startup
Management
Strategic Vision
Sales Enablement
Strategic Planning
Consulting
Marketing Strategy
Team Leadership
Marketing Management
Management Consulting
Cloud Computing
eLearning systems design
Marketing Leadership
Outbound Marketing
Digital Marketing
Strategic Transformation
Strategic Partnerships
Customer relationship management (CRM)
Start-up
Software as a Service (SaaS)

Industries

Activities