Influential, passionate and hands-on product and marketing leader with deep roots in product management & marketing for B2B cloud enterprise software. Proven ability to crystallize and drive a company’s understanding of market and customers needs, and then turn them into product plans, testimonials, and consistent business results.
Over 15 years of international experience focused on the delivery of B2B solutions primarily at start-up companies.
SPECIALITIES
− Cloud/ SaaS, B2B enterprise software − Developing and connecting together market research, product vision, strategy, roadmaps, and requirements. − Relentless with market problem/opportunity discovery and customer/user research − Building consensus on priorities − Iterative, Agile/Lean approach, end-to-end − Modeling user and buyer Personas − Turning complex technology into simple-to-understand benefits for buyers − Hiring and organizing product management and marketing teams, and coaching individuals − Creating sustainable customer relationships
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