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Bryant Ison
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Chief Marketing Officer at Columbia Care LLC at Columbia Care LLC
Joined 04/17/2017
Level: LEVEL 01 (12 mo pts: 0 pts)
Rating: 4/5 stars (1 ratings)
Lifetime points: 294 pts
One of the world’s most successful growth and Innovation leaders. My team at PepsiCo launched three new global brands in just 5 years building on successes at both J&J Consumer and Clorox. I have a strong focus on finding growth in unlikely places, implementation and commercial impact and have achieved significant results within brand and corporate roles.
Now I’m working to define not only a successful cannabis company but an industry. How exciting is that! How do you apply fortune 50 marketing skills to a startup in an emerging space? We shall see and I could use help!
I’ve worked closely to mentor startups via accelerators like Mass Challenge and entrepreneurs to develop new products like Makers Oats, I have found ways to incorporate an entrepreneurial mindset into traditional mainline brands
My marketing and innovation experience has delivered commercial impact in following sectors; Food, Beverage, Skincare, Healthcare, Feminine Protection, Laundry Care, Home Cleaning, International Development.
Progressively increasing responsibilities, including - Developing and launching global innovation amounting to over $1Bn in global revenue - Creating and driving award-winning integrated marketing campaigns - Developing deep strategic digital strategies and plans - Managing large and global brands from $50MM to over $500MM - Aggressively growing underleveraged businesses - Conducting innovative strategy work leading to business turn around - Strong innovation and pipeline development - Working with a variety of consumer targets: women, mom's with kids, multicultural, LGBT
Specialties: brand building and identity, innovation, new product development, business turn-around, P&L management, managing change, packaging, promotions, budget allocation, cost savings
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