Antony Welfare


Antony Welfare

Innovation Strategy Director at Oracle | Blockchain Leader | Author: The Retail handbook #1 Bestseller

Joined 06/25/2017


A lifelong retailer, Author of the #1 Bestseller: The Retail Handbook, qualified accountant and Blockchain leader; helping to develop, and understand, the new technologies transforming Retail, CPG and supply chain businesses. Being born into a retail family, and working since a young age, has given me an insatiable desire to grow, develop and nurture business and change within business.

The world is transforming at an ever faster pace and keeping track of the latest technologies, inspires me to learn more, and help others understand the transformational impacts of these technologies. I started my research into Blockchain in 2016 and have learnt more than most about the technology and it’s impact and business and society.

I am a Blockchain advisor to the UK Government, a lecturer on UCL Executive Blockchain programme, Judge and Retail advisor for Blockchain Live, run the Retail Week Technology blog for Oracle and Blockchain speaker at many events including Tech:Retail week.

I focus on the Retail and supply chain use cases for Blockchain, and other complementary technologies such as IoT, AI/ML and RPA. My experience in Blockchain has led me to inspire hundreds of people, on the future of Blockchain, so that together we can learn how this technology will transform our lives. I have spoken at many events in the UK, Europe and Canada to all people interested in Blockchain and the transformational opportunities it gives.
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Level: LEVEL 01 (12mo pts: 14 pts)

Rating: 5.00/5 stars (100 ratings)

Lifetime points: 1290 pts

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Principal Consultant at Practicology
Member at Enterprise Ethereum Alliance
Ecommerce Founding Director - Advisor at
Retail Blockchain Leader at Retail Blockchain Advisor
Innovation Strategy Director at Oracle
Blockchain Advisory Board Member - Retail at Blockchain Live
Blockchain Retail Advisor at R Pay
Advisory Board Member - Retail at Omnitude
Retail Sales Development Director at Oracle Corporation
Retail Advisor at Omnitude
Board Advisor to UK Government APPG Blockchain at APPG Blockchain
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Exploring New Digital Experiences For CPG products
As new digital technologies continue to emerge and mature, we want to explore how the CPG product experience can evolve to provide more unique and differentiated brand experiences. We want to ideate on innovative approaches to what is possible and envision the steps companies be positioned to be a market leader.
The Future of Blockchain in Retail & CPG Supply Chains
The future of blockchain in retail & cpg supply chain -- exploring best practices across the industry
Exploring the Use Cases of IoT Edge Computing
IoT edge computing
We would like to learn more about edge computing use cases across IoT verticals (Industrial, transport, energy, finance, retail, etc). In particular, we'd like to understand what the challenges are in each use case and the KPIs driving those use cases (in terms of the business goal and why "edge" computing is helpful to improving that KPI). If there are commonalities or significant differences between verticals, understanding that is important as well.
Based on those use cases, we'd like to identify companies who are leaders or otherwise actively engaged in these use cases to understand applications (software packages) and application specific challenges so that we can understand, in specific detail, how we can help make those applications better. Eventually we'd like to validate those potential value propositions with a range of experts.
Bringing Innovation into Company Workflow
Evolutionary Changes in the Pace of Innovation -Explore how New Data Sources, Analytics, Access to Experts are intersecting to impact businesses to innovate faster and keep up with the increased pace of their respective markets. What needs to be true about the future solutions that finally move innovation out of the program office and into the workflow of business?
The Future of Blockchain Within Supply Chains
Blockchain Strategies, Technologies and Applications in Supply Chain.
The Future of CPG in an Era of eCommerce and Friction-less Markets
The future of CPG in an era of frictionless, manufacturing, supply chain, and eCommerce
Direct-To-Consumer Startups
Understand growth, investment, and profitability journeys for DTC start-ups, especially (but not only) consumer goods subscription models.
Best Practices for Launching Crypto Coins
Best practices for launching a new crypto coin offering (ICO). Mostly interested in learning how already established companies have gone about launching cryptocurrencies to support business incentives and gamification.

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