Antony Welfare


Antony Welfare

Innovation Strategy Director at Oracle | Blockchain Leader | Author: The Retail handbook #1 Bestseller

location_on London, United Kingdom

Board Advisor to UK Government APPG Blockchain at APPG Blockchain

Advisory Board Member - Retail at Omnitude

Awards Earned:






Level: LEVEL 01 (12mo pts: 14 pts)

Rating: 5.00/5 stars (100 ratings)

Lifetime points: 1290 pts View details

Thought Leadership:

% performance based on average of all engagements

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Recognized: Contributions valued by peers


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Currnt Solutions Partner



A lifelong retailer, Author of the #1 Bestseller: The Retail Handbook, qualified accountant and Blockchain leader; helping to develop, and understand, the new technologies transforming Retail, CPG and supply chain businesses. Being born into a retail family, and working since a young age, has given me an insatiable desire to grow, develop and nurture business and change within business.

The world is transforming at an ever faster pace and keeping track of the latest technologies, inspires me to learn more, and help others understand the transformational impacts of these technologies. I started my research into Blockchain in 2016 and have learnt more than most about the technology and it’s impact and business and society.

I am a Blockchain advisor to the UK Government, a lecturer on UCL Executive Blockchain programme, Judge and Retail advisor for Blockchain Live, run the Retail Week Technology blog for Oracle and Blockchain speaker at many events including Tech:Retail week.

I focus on the Retail and supply chain use cases for Blockchain, and other complementary technologies such as IoT, AI/ML and RPA. My experience in Blockchain has led me to inspire hundreds of people, on the future of Blockchain, so that together we can learn how this technology will transform our lives. I have spoken at many events in the UK, Europe and Canada to all people interested in Blockchain and the transformational opportunities it gives.


Board Advisor to UK Government APPG Blockchain

APPG Blockchain

May 2018 - Present

My role on the APPG is as an Advisory Board Member, where I give my advice on Blockchain from the last few years working with Blockchain technology.

As you would expect, my specialist subject within Blockchain is of course Retail - I have extensive experience in Blockchain for Retail and supply chain and this advice I bring to the APPG

Advisory Board Member - Retail


January 2018 - Present

“I am excited to join the advisor team at Omnitude, where the team are building a smart contract Blockchain for eCommerce businesses. The team have big plans to use Blockchain technology to solve some of Retail’s big issues; Fraud, supply chain tracking, identity confirmation and, of course, the extortionate cost of payment processing. I look forward to supporting the development of multiple Blockchain solution for the Retail and ecommerce world.”


Marketing 32
Selling 26
Sales 17
ethereum 15
Retail 13
Management 13
Social Media 12
Bitcoin 9
Forecasting 6
E-commerce 5
Analysis 5
Consulting 5
Blockchain 5
Strategy 2
Budgets 2
Business Planning
New Business Development
Online Marketing
Business Strategy
Strategic Planning
Multi-channel Retail
Management Consulting
Online Advertising
Team Management
E-commerce Consulting
Store Management
Digital Marketing
Marketing Strategy
Business Development
Retail Management
Social Media Consulting
Digital Strategy
Change Management
Business-to-Business (B2B)
Customer relationship management (CRM)
Account Management
Project Planning
Retail Industry
Team Leadership
P&L Management
Multi-channel Marketing
Project Management