I’d like to map trends and useful tools and techniques for developing and scaling a Customer Advisory Board and other community engagement models.

B2B sales are hard but buying is even harder. Today's buyer is being bombarded with a constant flow of emails, phone calls, and social touches which is creating lots of noise for buyers to pick out the signal that matters. We are looking to learn how organizations are using science and sincerity to 'rise above the noise' to create a better buying experience.

Title: The Sprinklr CMO Advisory Board
Tagline: Defining the Future of Marketing
About: Marketing is now the most distinguishing, critical function for business. Today, marketing is responsible for building relationships with a company’s top asset – the customer. Connecting with customers is no longer about broadcasting a clever message. In our social world, it’s what customers say about brands that truly matters most. This new reality requires a fundamental shift in marketing strategies.

The CMO Advisory Board brings together passionate leaders to discuss current industry challenges and define the future of marketing. Through a series of virtual and in-person events, members will share their world-shifting visions for the future of marketing, advertising, social media management and more. The CMO Advisory Board is a forum of ideas – the bigger, the better – for how brands can offer game-changing customer experiences on every touchpoint imaginable.